Curriculum Vitae

Web & Digital Marketing Professional
Vast CMS experience with Project Management and UX & E-Commerce foundations

Highly professional web & marketing expert dedicated to bringing cohesion and consistency to all consumer touch-points, providing a seamless experience with special focus on customer experience. Seeking new opportunities in content management, project management, design, and marketing in a supervisory capacity.

Experience

E-Commerce & Marketing Manager 2020 - Present

R.Riveter • Remote

Subject matter expert for customer engagement to include strategy around products, customer engagement, and customer service with the voice of the brand in a high-growth startup environment. Catalyst in pushing the company forward while motivating and leading a quick-moving, adaptive team. Responsible for optimizing, maintaining and constantly improving a growing e-commerce website. Diligently executing on e-commerce and marketing operations.

Web Designer & Project Manager 2018-2020

WISE Advise & Assist • Remote

Conceptualize ideas for clients, designing on-brand and user-friendly websites adhering to customer goals. Test, configure, and improve technical SEO for clients. Provide social media and branding strategies and content on a monthly basis. Oversee digital marketing strategies, implementing robust campaigns for various clientele.

Site Content Project Manager & Graphic Designer 2017-2018

ThinkGeek • Fairfax, VA

Work closely with UX and creative teams to maintain schedules, production timelines, and vendor relationships. Manage product launches, product performance, and present reporting. Manage promotion schedule for graphics, update site pages, and oversee product merchandising on e-commerce website. Create site and email graphics to maintain an energetic marketing cadence.

Web Graphic Designer 2016-2017

Rancho Community Church • Temecula, CA

Collaborate with marketing and IT to provide streamlined, sustainable solutions. Strategize and realign a high-volume communications org from print-heavy to mobile-first. Manage stakeholder relationships to deliver projects on-time and to spec.

Director of Marketing 2015-2016

GreenRope • Cardiff, CA

Proactively supervise team of six personnel - overseeing varying CRM projects and roles. Lead weekly scrum meeting with marketing team, reporting directly to COO / CEO. Monitor PPC campaigns, Google Analytics, social, video, & client communications to provide insight into weekly metrics and budget analysis reporting. Monitored offsite and onsite SEO strategy. Provide leadership, communicating clear expectations. Coached team members and provided employee appraisals.

Graphic & Web Designer 2009-2015

Freelance • Worldwide

Establish web and print project scope by garnering stakeholder feedback and analyzing business drivers, requirements, and parameters. Implement and execute work requirements by tracking action items, conducting design reviews, and delivering cost-saving solutions. 

Delivering web, print design, social media design, SEO/SEM services, and email campaigns: I service a variety of clients worldwide. Industries vary, including: manufacturing, contracting, retail, non-profits, and professional services.

Web Developer 2015

Marine Corps Community Services • Camp Pendleton, CA

Streamline processes in web production and content management. Integrated marketing elements, enhancing customer experience. Adhere to brand standards and digital strategy, providing seamless UX / UI.

Director, Content Development 2014

Endowment Development Institute • Temecula, CA

Created a unified content marketing strategy. Developed a scalable and agile content marketing model. Identified and implemented technology and resources to support a streamlined publication process. Managed an internal team of writers. Sourced and migrated coursework to online LMS. 

Responsible for every aspect of online marketing as well as content development for EDI’s online curriculum. Developed corporate branding, designed and developed EDI’s promotional website concurrent with an ecommerce-enabled CMS to accommodate delivery and sales of online coursework. Migrated coursework to the CMS and maintained social media & online promotion via SEM/SEO activities to support sustainability and growth.

Webmaster 2011- 2013

Marine Corps Community Services • Okinawa Japan

Successfully delivered high-profile web redesign and CMS migration. Defined and implemented formal project management approach including stakeholder analysis, gathering requirements to align with corporate goals & geographic drivers. CX Champion of internal clients and end customers: storyboarding, prototyping & conducting focus groups at critical phases. Served as key strategist & liaison between IT and Marketing. Reported to CIO and Executive branch. Provided curriculum development and oversight of internal training. Provided world-class customer service in my daily role and responsibilities of webmaster, resulting in various awards in 2012 including, Customer Service Award nomination, Women in Leadership panelist, and MIS Special Award.

Creative Developer 2005- 2009

Krengel Technology, Inc. • Hutchinson, MN

As a senior designer of a team of four I created and implemented a results-oriented marketing package for the online marketing and professional services divisions. In accomplishing this, I delivered: identity, copywriting, website design, ad design, trade show design, and product packaging. This unique opportunity to operate in both design and marketing capacities provided me with significant professional growth.

E-Commerce Designer 2003– 2005

BlueSheet Marketing • North Mankato, MN

Develop HTML Email campaigns, e-Newsletters & Storefront UI Design for direct sales. Campaign Reporting. Developed an internal workflow system for email newsletter marketing for wholesale brands. Tested and procured email software systems, maintained vendor relations and negotiated bulk-pricing agreements. Reported on campaign results providing monthly metrics and analytics..

Education

B.S. Information Technology, 2020

Capella University, Minneapolis, MN

A.A.S. in E-Commerce, Web Design 2003

South Central Technical College, North Mankato, MN

Undergrad Coursework,  Web Design & New Media (2012)

Academy of Art University, San Francisco, CA

Undergrad Coursework, Music Education (1997-1998)

College of St. Catherine, St. Paul, MN

Undergrad Coursework, General Education (1997, 1999)

Minnesota State University, Mankato, MN

Skill set

CREATIVE

Graphic Design

Web Design

Branding

Print Design

HTML Email Templates

E-bay Storefront UI

Adobe CS

Canva

SOFTWARE

Smart Sheets

Teamwork

MS Office

MS Project

Asana

Copper

Freshdesk

Keynote / Powerpoint

WEB

HTML/CSS

SEM/SEO

UX/UI

Google Analytics

CMS / CRM / ERP

Shopify

NetSuite

BigCommerce

Ektron CMS

Wordpress

Squarespace

DotNetNuke

Infusionsoft CRM

GreenRope CRM

Certifications

Security+

Ektron400.net

Awards

2012 Customer Service Award, Nominee

Marine Corps Community Services, Okinawa, Japan

2010 Fresh and Easy Bag Design, Finalist

Temecula, California

Memberships